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GOPRO

Community of like minded individuals

COMMUNITY

SOCIAL MEDIA

TYPE
Concept project

ROLE
UX/UI Designer

TIMELINE

24 Hours

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Gopro mockup
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Problem Statement

Content creators are looking for a space where they can share their work, get feedback and connect with other creators, without the pressure of algorithms, posting times, and stressing over the number of likes and follows.

Research

I conducted a direct and indirect competitor analysis on 10 apps. Below is a highlight on one of those apps.

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Lightroom logo
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Dive plus logo

 INSIGHTS ON DIVE+ APP

Strengths

Creator centric / Strong community presence / Features needed to share, edit content, and connect are centralized

Weaknesses

Icon meaning is unknown / User flow and navigation is unclear / Sizing of elements is inconsistent

Gaps

With the potential to create a strong community, the app is lacking in clarity, information, and overall navigation

Opportunities

Utilizing common icons can increase the users experience, creating consistent sizes can help with accessibility

Wireframe

Gopro Wireframes
Gopro wireframes
Gopro wireframes
Gopro wireframes
Gopro wireframes

Behind The Design

Based on my research, I designed an app feature that allows users to connect, share, and build a community with like-minded people.

Below are the screens that highlight the features needed to ensure a good user experience.

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FOLLOWING

The emphasis is on building a connection with those you follow, so you won’t be bombarded by the number of likes. Instead, the focus is on the comments.

SAVED GALLERY

A community is a place for inspiration. The saved section allows you to easily access and organize your favorite photos between yours and the community.

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EXPLORE

It’s time to connect with Explore! This section highlights the content instead of cluttering the screen with copy, comments...etc.

Outcome

DELIVERABLES

Designed and prototyped an app feature that connects like-minded individuals who use GoPro.

VALUES

Gopro in hand
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The emphasis on so many social apps is on status. This feature is to steer away from numbers and algorithms and focus on connection and community.