Hotel Shattuck Plaza
OVERVIEW
Hotel Shattuck Plaza is a boutique hotel that has been located in downtown Berkeley since 1910.
My role at Hotel Shattuck had evolved throughout the five years I worked there. Through self-initiation, I took on design and marketing projects. I lead the social media accounts, guest engagement activities (online & in-person), photographed content, and designed all print and digital collateral. This role also covered the marketing and design for ZINO.
ROLE
Design & Marketing
SOFTWARE
Photoshop, Illustrator, InDesign,
Canva, and Lightroom.
DATE
2016 - 2020
Brittany handles a myriad of responsibilities. She has been instrumental in the surprise and delight activations for our client's graduation, move-in for UCB, special amenities for our BPR Sales Summit. Brittany handles the social media platform for the hotels as well as creating
various ads/promotions to drive business to other areas of the Hotel - Thanksgiving – ZINO. She is an instrumental part of the culture committee for the Holiday trees and 110 Anniversary.
Carole Manning-Kim
Director of Sales & Marketing
Design & Marketing
Through self-initiation, I was able to take control of 95% of the design. Due to Covid, I had to leave the hotel not knowing what the future held. Therefore, I wasn't able to gather all of the designs I had loaded into my work computer. The following are a few copies I had stored on my personal computer.
Social Media
The hotel did a brand refresh in the summer of 2019. In honor of this big change, we deleted all the past posts and restarted from scratch. I had the pleasure of designing graphics, taking photos, playing content, writing the copy, and posting. Our social media strategy was to post consistently, educate and engage with our followers, and build a community presence.
