Annie was a previous client of mine (we worked on MealBetter together) who reached out to redesign her personal website. She created the website years ago and wanted to enhance the brand, update the sitemap, and overall user flows to increase bookings.
For this project, I rearranged and combined the pages in the information architecture to simply the user flow. Throughout the website, I simplified the layout by highlighting the most important copy and complementing it with branded imagery. The brand was created through a design system consisting of new brand colors, custom illustrations, typography, and brand imagery.