Concept Design for Project Wayfinder
The following designs are concepts I created to illustrate how I would approach these projects. I re-designed the first section of the current landing page.
Landing Page Re-Design
Prior to tackling this project, I studied the current website and Instagram account to get a sense of the brand guideline. My goal was to enhance the playful aesthetic by incorporating the various colors, adding imagery and graphics to the design. I also thought it was important to add additional information and group it together in a way that would provide clear information for a new user to understand what Project Wayfinder is, and what it offers.